Marketing Vocabulary 6
✓ Useful for TOEIC
Practice essential marketing vocabulary with this exercise. The terms here cover customer insights, segmentation, positioning, and the broader strategic language of modern marketing.
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Choose the correct response to complete each sentence.
1. In marketing, market segmentation refers to the ______________ of a market into different parts/segments.
Correct answer: division.
2. We use a three-level segmentation ______________.
Correct answer: scheme.
3. One challenge in forecasting is that consumers sometimes ____________________ their intention to buy new goods and services.
Correct answer: overstate.
4. This approach has some significant _____________. (meaning: negative aspects)
Correct answer: drawbacks.
5. To _____________ an interest = To show an interest
Correct answer: express.
6. This approach can be used with ____________________ on almost any product.
Correct answer: confidence.
7. We're always thinking of new strategies to expand our marketing _____________.
Correct answer: reach.
8. Viral marketing uses word of ____________________ to increase brand awareness.
Correct answer: mouth.
9. Tell me a little about the types of _____________ you used in your last position.
Correct answer: techniques.
10. When marketing and sales teams are ____________________ (meaning: working toward the same goals), the business is more likely to grow.
Correct answer: aligned.
📚 Important Words to Know
click-through rate (CTR) — the percentage of people who click on a link or advertisement after seeing it
funnel — a model representing the stages a potential customer goes through, from awareness to purchase
content marketing — a strategy focused on creating and distributing valuable content to attract and retain a defined audience
KPI (key performance indicator) — a measurable value that demonstrates how effectively a company is achieving key business objectives
market share — the portion of total sales in a market captured by a particular company or product
customer retention — a company's ability to keep its existing customers over a specified period of time
product lifecycle — the progression of a product through introduction, growth, maturity, and decline stages
demographic — statistical data relating to a population, such as age, gender, income, and education level
psychographic — characteristics relating to consumers' attitudes, interests, values, and lifestyle choices
upselling — encouraging a customer to purchase a more expensive or upgraded version of the product they are considering
click-through rate (CTR) — the percentage of people who click on a link or advertisement after seeing it
funnel — a model representing the stages a potential customer goes through, from awareness to purchase
content marketing — a strategy focused on creating and distributing valuable content to attract and retain a defined audience
KPI (key performance indicator) — a measurable value that demonstrates how effectively a company is achieving key business objectives
market share — the portion of total sales in a market captured by a particular company or product
customer retention — a company's ability to keep its existing customers over a specified period of time
product lifecycle — the progression of a product through introduction, growth, maturity, and decline stages
demographic — statistical data relating to a population, such as age, gender, income, and education level
psychographic — characteristics relating to consumers' attitudes, interests, values, and lifestyle choices
upselling — encouraging a customer to purchase a more expensive or upgraded version of the product they are considering
▶ Keep practicing — more exercises for you:
Marketing English 1
Marketing English 2
Marketing English 3
Marketing English 4
Marketing English 5
Marketing English 7
Sales English 1
Sales English 2
Marketing English 2
Marketing English 3
Marketing English 4
Marketing English 5
Marketing English 7
Sales English 1
Sales English 2
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