Business English Exercise | Topic: Marketing Vocabulary 6

Designed to teach you the most common vocabulary/terms used in marketing. This exercise is meant for ESL (English as a second language) students, but will be useful to anyone wanting to learn this specialized terminology.


QUESTIONS:
(Choose the best response for each one)

1. In marketing, market segmentation refers to the ______________ of a market into different parts/segments.
  division
  split
  cutting

2. We use a three-level segmentation ______________.
  scheme
  scam
  schematics

3. One problem with forecasting is that consumers often _____________ ( = exaggerate) their intent to purchase new goods and services.
  say too much about
  say too little about
  overstate

4. This approach has some significant _____________. ( = negative aspects)
  cut-backs
  drawbacks
  take-backs

5. To _____________ an interest = To show an interest
  exclaim
  expose
  express

6. This approach can be used with _____________ on any product.
  confidence
  confidant
  confident

7. We're always thinking of new strategies to expand our marketing _____________.
  reach
  reach out
  reaching

8. Viral marketing uses "word-of-______________" ( = information passed from one person to another) to increase brand awareness.
  speech
  month
  mouth

9. Tell me a little about the types of _____________ you used in your last position.
  technical
  techniques
  technique

10. When your marketing and sales teams are ______________ ( = on the same page) your business will grow exponentially
  in line
  aligned
  delineated

Check answers

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