Topic: Marketing Vocabulary 13

An exercise to help you learn & pratice some common vocabulary/terms used in marketing. Choose the best response to complete each of the sentences below.

1. An ______________ is someone who is so respected, that he/she has the power to influence people's decisions.
  influencer
  influential
  influence

2. To "remove the ______________" from something means to make it less complicated.
  guest-work
  guess-work
  guess

3. To "______________" means to increase something, such as performance, revenue, etc.
  be on the move
  move out
  move the needle

4. Most people would agree that this generation ______________ ( = enjoy, are comfortable with) interactivity.
  thrives on
  goes under
  muscles out

5. The fact that this product has been popular for more than five years proves that it's more than a passing ______________.
  faith
  fact
  fad

6. As innovators, we need to create new trends, not just ________________ on trends that already exist.
  throw
  jump
  leap

7. This product will be _____________ ( = featured) in our new advertorial.
  showcased
  supported
  shared

8. Be prepared for _____________. = Be prepared for a negative/unfavorable response.
  impact
  pushback
  tutorial

9. All of the co-branded products will be ______________ with ( = will include) our proprietary technology.
  outsourced
  outfitted
  outlined

10. This new partnership will bring ______________ ( = enormous) exposure for the campaign.
  mass
  meticulous
  massive


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