Business English verb tenses exercise 10
✓ Useful for TOEIC
✓ Useful for Cambridge BEC
📚 Key vocabulary
click-through rate (CTR) — the percentage of people who click on a link or advertisement after seeing it
funnel — a model representing the stages a potential customer goes through, from awareness to purchase
content marketing — a strategy focused on creating and distributing valuable content to attract and retain a defined audience
KPI (key performance indicator) — a measurable value that demonstrates how effectively a company is achieving key business objectives
market share — the portion of total sales in a market captured by a particular company or product
customer retention — a company's ability to keep its existing customers over a specified period of time
product lifecycle — the progression of a product through introduction, growth, maturity, and decline stages
demographic — statistical data relating to a population, such as age, gender, income, and education level
psychographic — characteristics relating to consumers' attitudes, interests, values, and lifestyle choices
upselling — encouraging a customer to purchase a more expensive or upgraded version of the product they are considering
click-through rate (CTR) — the percentage of people who click on a link or advertisement after seeing it
funnel — a model representing the stages a potential customer goes through, from awareness to purchase
content marketing — a strategy focused on creating and distributing valuable content to attract and retain a defined audience
KPI (key performance indicator) — a measurable value that demonstrates how effectively a company is achieving key business objectives
market share — the portion of total sales in a market captured by a particular company or product
customer retention — a company's ability to keep its existing customers over a specified period of time
product lifecycle — the progression of a product through introduction, growth, maturity, and decline stages
demographic — statistical data relating to a population, such as age, gender, income, and education level
psychographic — characteristics relating to consumers' attitudes, interests, values, and lifestyle choices
upselling — encouraging a customer to purchase a more expensive or upgraded version of the product they are considering
READY TO PRACTICE? LET’S GO!
Choose the best response to complete each of the sentences below.
1. It would __________________________ more sense to redesign the packaging.
Correct answer: A or B — Would make and would have made — both are correct in this context.
2. It would __________________________ more sense to have gone to the meeting.
Correct answer: have made — Third conditional: would have made more sense — past hypothetical.
3. __________________________ through the process many times before, I know exactly which steps to take.
Correct answer: Having gone — Perfect participial clause: Having gone through = after going through.
4. There's no need __________________________ a chief marketing officer.
Correct answer: to hire — No need to + base verb (to hire).
5. This meeting has been __________________________ by the marketing department.
Correct answer: organized — Passive past participle: the meeting has been organized.
6. The marketing department is __________________________ the meeting.
Correct answer: organizing — Active present continuous: the department is organizing.
7. The safety inspector is _________________ by the CEO.
Correct answer: appointed — Passive: the inspector is appointed by the CEO.
8. This seemingly easy task __________________________ us.
Correct answer: A or B — Both has eluded and had eluded are correct here.
9. This seemingly easy task __________________________ us until last week.
Correct answer: had eluded — Past perfect: the eluding ended last week — use had eluded.
10. What can we __________________________ from this experience?
Correct answer: learn — Base verb after can: can learn.
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and classroom use
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