Topic: English For Advertising/Advertisers 5

An exercise to help you learn & practice the most common vocabulary/terms used in advertising. Choose the best response to complete each of the sentences below.

1. During the recession, marketers have learned that interactive marketing is ______________. ( = the correct approach)
  groundbreaking
  the way to go
  a way to be

2. Marketing that involves a "conversation" between the prospective client and the company is called ______________ marketing.
  distinct
  stifled
  interactive

3. He has already predicted ______________ likely conditions. ( = what the conditions will be like in the future)
  in the future
  future
  futuristic

4. Advertising ______________ = Media for advertising (TV, radio, mobile, online videos, etc.)
  channels
  locales
  lands

5. I doubt the ______________ of this approach.
  effectiveness
  affected
  affectation

6. Facebook, Instagram, and Twitter are all examples of social media ______________.
  plateaus
  platters
  platforms

7. We have to ______________ the advertisement to this particular need. = We have to adjust the advertisement to meet/address this particular need.
  tailor
  tell
  tally

8. If an advertising campaign _______________, that means it achieved the opposite effect of what it wanted to achieve.
  backfires
  backs away
  backs down

9. He's brought a lot of ______________. = He has obtained a lot of contracts for the company.
  work out
  work in
  work through

10. A _______________ campaign = A (very) decisive campaign
  black-or-white
  make-or-take
  make-or-break

CHECK ANSWERS

(Your answers will be displayed in a new window)

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BUSINESS ENGLISH GLOSSARY
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