Sales Terms/Expressions 2

Sharpen your sales English with this vocabulary exercise. Whether you work in a sales role or simply interact with sales teams, these are the terms you'll encounter most often.



💰 Did you know? Sales edition
"Always be closing" (ABC) is the most famous phrase in sales culture, popularised by the 1992 film Glengarry Glen Ross. It's become so embedded in business English that it's now also used ironically to poke fun at high-pressure sales tactics.
Cold call vs. warm call — a cold call is contacting someone with no prior relationship; a warm call is following up on a referral or prior contact. "Warming up a lead" before calling is a standard part of modern sales process.
"Pipeline" is one of the most common words in sales English. "What's in your pipeline?" means "what potential deals are you currently working on?" It comes from the image of deals flowing through a pipe toward the sale.


READY TO PRACTICE? LET’S GO!

Choose the correct response to complete each sentence.

1. The numbers for the last quarter were very ______________ ( = positive).
2. What do you do with market research?
3. I don't really see a lot of sales ______________ for this product.
4. The percentage of sales the company has left over as profit after paying all expenses is called a profit ______________ .
5. What percentage of your ______________ ( = potential deals) end in closed deals?
6. If a profit margin is "not sustainable", it means that:
7. The most successful salespeople in a company are referred to as its "top ________________."
8. Tom did so well last year, he was ________________to management.
9. We plan to launch a new sales ________________ to attract new customers.
10. There are several reasons for this ________________. ( = inability to understand one another/ come to an agreement)
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▶ Keep practicing — more exercises for you: Sales English 1
Sales English 2
Sales English 3
Sales English 4
Sales English 5
English for sales 1
Marketing English 1
Marketing English 2
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