Sales Terms/Expressions 5
✓ Useful for TOEIC
Round out your sales vocabulary with this exercise. The terms included reflect the language of the full sales cycle — from lead generation and pitching to objection handling and closing.
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Choose the correct response to complete each sentence.
1. Selling a related product to an existing customer is called ____________________.
Correct answer: cross-selling.
2. Income that arrives regularly from subscriptions is known as ____________________ revenue.
Correct answer: recurring.
3. A prospect who has the need, authority, and budget to buy is a ____________________ lead.
Correct answer: qualified.
4. The percentage of prospects who become customers is the ____________________ rate.
Correct answer: conversion.
5. Responding effectively to a customer's concerns is known as objection ____________________.
Correct answer: handling.
6. Contacting a prospect after a meeting is called a ____________________.
Correct answer: follow-up.
7. A clear explanation of why a product is useful is its value ____________________.
Correct answer: proposition.
8. Customers are more likely to trust a salesperson who seems ____________________.
Correct answer: authentic.
9. Keeping existing customers is known as customer ____________________.
Correct answer: retention.
10. To finalize a sale is to ____________________ the deal.
Correct answer: close.
🤟 Did you know? Sales edition
The word "pitch" in a sales context means a presentation designed to persuade someone to buy. "Elevator pitch" refers to a version short enough to deliver in the time it takes to ride an elevator — typically 30–60 seconds.
B2B vs. B2C selling — Business-to-business (B2B) sales typically involve longer cycles, multiple decision-makers, and formal contracts. Business-to-consumer (B2C) sales are faster and more emotion-driven. The language and tactics differ significantly between the two.
"Low-hanging fruit" is a sales idiom meaning easy wins or prospects most likely to buy quickly. "Let's go after the low-hanging fruit first before targeting harder accounts" is typical sales team language.
The word "pitch" in a sales context means a presentation designed to persuade someone to buy. "Elevator pitch" refers to a version short enough to deliver in the time it takes to ride an elevator — typically 30–60 seconds.
B2B vs. B2C selling — Business-to-business (B2B) sales typically involve longer cycles, multiple decision-makers, and formal contracts. Business-to-consumer (B2C) sales are faster and more emotion-driven. The language and tactics differ significantly between the two.
"Low-hanging fruit" is a sales idiom meaning easy wins or prospects most likely to buy quickly. "Let's go after the low-hanging fruit first before targeting harder accounts" is typical sales team language.
▶ Keep practicing — more exercises for you:
Sales English 1
Sales English 2
Sales English 3
Sales English 4
English for sales 1
English for sales 2
Marketing English 1
Marketing English 2
Sales English 2
Sales English 3
Sales English 4
English for sales 1
English for sales 2
Marketing English 1
Marketing English 2
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