Sales Terms/Expressions 4

💰 Did you know? Sales edition
"Always be closing" (ABC) is the most famous phrase in sales culture, popularised by the 1992 film Glengarry Glen Ross. It's become so embedded in business English that it's now also used ironically to poke fun at high-pressure sales tactics.
Cold call vs. warm call — a cold call is contacting someone with no prior relationship; a warm call is following up on a referral or prior contact. "Warming up a lead" before calling is a standard part of modern sales process.
"Pipeline" is one of the most common words in sales English. "What's in your pipeline?" means "what potential deals are you currently working on?" It comes from the image of deals flowing through a pipe toward the sale.