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Topic: Sales Terms/Expressions 4

An exercise to help you learn & pratice some common vocabulary/terms used in marketing. Choose the best response to complete each of the sentences below.

1. Everyone feels the same. = Everyone is on the same ______________________.
  track
  truck
  level

2. This is a repeatable process with clearly defined ______________________. ( = rules on how to do things)
  guides
  guidelines
  outlines

3. In our company, there's quite a ______________________ ( = big difference) between the lower performers and the top performers.
  vast area
  space
  gap

4. There is a huge potential for improving performance, and our company is a good position to ______________________ ( = realize/use) this potential.
  leverage
  level
  label

5. They have many ______________________ trained salespeople.
  high
  top
  highly

6. We have to ______________________ our development efforts on providing our salespeople with road maps to success.
  make
  focus
  fabricate

7. In business, a "road map" is a ______________________.
  plan/ guideline
  a city map
  training

8. Jim wasn't able to ______________________ ( = finalize) the deal.
  produce
  close
  grasp

9. I run a small ______________________ e-commerce company.
  based from home
  home-based
  home-made

10. A ______________________ is a series of products that are somehow related.
  product group
  product collection
  product line

CHECK ANSWERS

(Your answers will be displayed in a new window)

BUSINESS VOCABULARY: Sales

Need to review common words and expressions used in sales? We've got you covered:

Revenue
Definition: Money earned from sales
Common collocations: generate revenue, revenue growth
Example: Online sales increased revenue.

Profit Margin
Definition: Difference between cost and selling price
Common collocations: high margin, low margin
Example: This product has a high profit margin.

Target market
Definition: Specific group of intended customers
Common collocations: define a target market
Example: Our target market is small businesses.

Customer retention
Definition: Keeping existing customers
Common collocations: improve retention, retention rate
Example: Good service improves customer retention.

Follow-up
Definition: Contact after initial communication
Common collocations: follow-up email, follow-up call
Example: She sent a follow-up email the next day.

MATERIALS TO HELP YOU LEARN (AND TEACH!):
BUSINESS ENGLISH GLOSSARY
BUSINESS ENGLISH WORKSHEET COLLECTION

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