Build your sales English vocabulary with this exercise. The words and expressions covered here are used daily by sales professionals in both B2B and B2C environments.
💰 Did you know? Sales edition "Always be closing" (ABC) is the most famous phrase in sales culture, popularised by the 1992 film Glengarry Glen Ross. It's become so embedded in business English that it's now also used ironically to poke fun at high-pressure sales tactics. Cold call vs. warm call — a cold call is contacting someone with no prior relationship; a warm call is following up on a referral or prior contact. "Warming up a lead" before calling is a standard part of modern sales process. "Pipeline" is one of the most common words in sales English. "What's in your pipeline?" means "what potential deals are you currently working on?" It comes from the image of deals flowing through a pipe toward the sale.
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Choose the correct response to complete each sentence.
1. Everyone feels the same. = Everyone is on the same ______________________.
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2. This is a repeatable process with clearly defined ______________________. ( = rules on how to do things)
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3. In our company, there's quite a ______________________ ( = big difference) between the lower performers and the top performers.
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4. There is a huge potential for improving performance, and our company is a good position to ______________________ ( = realize/use) this potential.
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5. They have many ______________________ trained salespeople.
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6. We have to ______________________ our development efforts on providing our salespeople with road maps to success.
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7. In business, a "road map" is a ______________________.
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8. Jim wasn't able to ______________________ ( = finalize) the deal.
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9. I run a small ______________________ e-commerce company.
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10. A ______________________ is a series of products that are somehow related.
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