Home/Vocabulary Exercises/Choose the right synonym (Sales & Marketing) 1

English for Sales and Marketing/Choose the right synonym 1

A synonym exercise for sales and marketing vocabulary. Build your range by matching terms with similar meanings — essential for writing varied, professional communications in sales and marketing.



🔑 Did you know? Marketing edition
"Funnel" is one of marketing's most used words: the marketing funnel represents the journey from awareness to purchase. "Top of funnel" (TOFU) means reaching new audiences; "bottom of funnel" (BOFU) means converting people ready to buy. These acronyms appear constantly in marketing job descriptions.
Organic vs. paid reach — organic reach is the audience you earn without paying (through SEO, social shares, word of mouth); paid reach is bought through advertising. "Growing organically" has become a broader business expression meaning growth without external investment.
"Stickiness" in marketing means how well a product or piece of content keeps users engaged and coming back. "What makes this app sticky?" is a common question in product and marketing meetings.


READY TO PRACTICE? LET’S GO!

Choose the correct word(s) to make the two sentences have the same meaning.



1. There has been a drop in sales. = Sales have _________________.
2. Sales have increased for three years _________________. = Sales have increased for three years in a row.
3. You have to market these particular attributes. = You have to market these particular _________________.
4. We shouldn't use the same old strategies. = We should __________________ using the same old strategies.
5. Thanks to smart planning, we have __________________ another crisis. = Thanks to smart planning, we have thwarted another crisis.
6. We shouldn't rule that out as an option. = We should still _________________ that an option.
7. The figures are down from January. = The _________________ are down from January.
8. Our company has seen 10 years of uninterrupted growth. = Our company has seen 10 years of _________________ growth.
9. We should market this product as being durable and dependable. = We should market this product as being _________________ and dependable.
10. We need to develop a new strategy. = We need a new _________________.
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