VOCABULARY ● GRAMMAR ● LISTENING COMPREHENSION ● READING COMPREHENSION ● ONLINE COURSE

Topic: English for Sales and Marketing/Choose the right synonym 1

Our "Choose the right synonym" exercises are designed to help you increase your knowledge of specialized vocabulary. All you have to do is choose the right word(s) to make the two sentences have the same meaning.

1. There has been a drop in sales. = Sales have _________________.
  decreased
  downed
  increased

2. Sales have increased for three years _________________. = Sales have increased for three years in a row.
  even
  straight
  forward

3. You have to market these particular attributes. = You have to market these particular _________________.
  qualifiers
  qualifications
  qualities

4. We shouldn't use the same old strategies. = We should __________________ using the same old strategies.
  avoid
  averse
  avert

5. Thanks to smart planning, we have __________________ another crisis. = Thanks to smart planning, we have thwarted another crisis.
  put forth
  unveiled
  averted

6. We shouldn't rule that out as an option. = We should still _________________ that an option.
  reject
  consider
  contain

7. The figures are down from January. = The _________________ are down from January.
  numbers
  numerals
  mathematics

8. Our company has seen 10 years of uninterrupted growth. = Our company has seen 10 years of _________________ growth.
  sporadic
  steady
  stagnant

9. We should market this product as being durable and dependable. = We should market this product as being _________________ and dependable.
  study
  sturdy
  studious

10. We need to develop a new strategy. = We need a new _________________.
  appraisal
  approval
  approach

(Your answers will be displayed in a new window)

BUSINESS VOCABULARY: Marketing & sales

Need to refresh your knowledge of common marketing terms? We've got you covered:

Engagement - level of customer interaction
Example: Social media engagement increased.

Reach - number of people who see a message
Example: The ad reached millions.

Impression - one view of an ad
Example: The ad had 10,000 impressions.

Click-through rate (CTR) - percentage of clicks on an ad
Example: A higher CTR shows effective ads.

Cost per click (CPC) - cost for each ad click
Example: The CPC was lower this month.

Return on investment (ROI) - profit compared to cost
Example: The campaign had a strong ROI.

Analytics - data used to measure performance
Example: Analytics guide marketing decisions.

KPI (Key Performance Indicator) - measure of success
Example: Sales growth is a key KPI.

Segmentation - dividing customers into groups
Example: Market segmentation improves targeting.

Positioning - how a brand is perceived
Example: The brand's positioning is premium.

MATERIALS TO HELP YOU LEARN (AND TEACH!):
BUSINESS ENGLISH GLOSSARY
BUSINESS ENGLISH WORKSHEET COLLECTION

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