Topic: ESL For Advertising 3

An exercise to help you learn & practice the most common vocabulary/terms used in advertising. Choose the correct response for each of the sentences.

1. This type of advertisement has ______________ ( = has been successful) in the past.
  performed well
  gone the distance
  marginalized

2. Last year our agency won three big accounts with $25,000 in total ______________. ( = we had $25,000 worth of business)
  billings
  bills
  bill payments

3. A ______________ account = A huge/enormous account
  block-beater
  block
  blockbuster

4. A ______________ is an attempt to convince someone to buy something or hire someone.
  patch
  pitch
  punch

5. If an ad is described as "celebrity-______________", it means that it's full of celebrities. ( = famous people)
  drowned
  full
  drenched

6. The last advertising campaign helped us regain the ______________ ( = to be ahead) in worldwide market share.
  lead
  first
  primary

7. Some people refer to the advertising business as the "______________."
  ad-biz
  advertise-biz
  commercial factory

8. When an advertising agency refers to its ______________, it's referring to the work/projects that it does.
  collateral
  leads
  output

9. An effective advertising agency should seem personable and ______________.
  approaching
  approachable
  reproaching

10. One of our designers specializes in ______________ graphics. ( = moving graphics)
  motioned
  motion
  movie


CHECK ANSWERS

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