Marketing Vocabulary 10
A broad marketing vocabulary exercise for ESL learners. The expressions covered here are drawn from real marketing contexts — from strategy documents and briefs to post-campaign reviews.
📚 Key vocabulary
click-through rate (CTR) — the percentage of people who click on a link or advertisement after seeing it
funnel — a model representing the stages a potential customer goes through, from awareness to purchase
content marketing — a strategy focused on creating and distributing valuable content to attract and retain a defined audience
KPI (key performance indicator) — a measurable value that demonstrates how effectively a company is achieving key business objectives
market share — the portion of total sales in a market captured by a particular company or product
customer retention — a company's ability to keep its existing customers over a specified period of time
product lifecycle — the progression of a product through introduction, growth, maturity, and decline stages
demographic — statistical data relating to a population, such as age, gender, income, and education level
psychographic — characteristics relating to consumers' attitudes, interests, values, and lifestyle choices
upselling — encouraging a customer to purchase a more expensive or upgraded version of the product they are considering
click-through rate (CTR) — the percentage of people who click on a link or advertisement after seeing it
funnel — a model representing the stages a potential customer goes through, from awareness to purchase
content marketing — a strategy focused on creating and distributing valuable content to attract and retain a defined audience
KPI (key performance indicator) — a measurable value that demonstrates how effectively a company is achieving key business objectives
market share — the portion of total sales in a market captured by a particular company or product
customer retention — a company's ability to keep its existing customers over a specified period of time
product lifecycle — the progression of a product through introduction, growth, maturity, and decline stages
demographic — statistical data relating to a population, such as age, gender, income, and education level
psychographic — characteristics relating to consumers' attitudes, interests, values, and lifestyle choices
upselling — encouraging a customer to purchase a more expensive or upgraded version of the product they are considering
READY TO PRACTICE? LET’S GO!
Choose the correct response to complete each sentence.
1. When marketing specialists speak about a ______________, they are referring to a decline in an economic cycle.
Correct answer: downturn.
2. A horizontal marketing partnership can involve two companies marketing complementary products ____________________.
Correct answer: jointly.
3. Creating interest and conversation within an industry is often described as generating ____________________.
Correct answer: buzz.
4. We have been trying to develop a new metric - a measurement - of advertising ____________________.
Correct answer: effectiveness.
5. In ____________________ marketing, companies communicate with consumers and consumers can respond or create content.
Correct answer: two-way.
6. The phenomenon in the previous question is commonly referred to as "consumer-______________ media."
Correct answer: generated.
7. To put something ____________________ means to make it highly visible or give it particular importance.
Correct answer: front and center.
8. Unfortunately, this analysis doesn't really show the ______________. (meaning: all the facts)
Correct answer: whole picture.
9. An industry-____________________ standard is one that is widely used throughout an industry.
Correct answer: wide.
10. The ____________________ new product was finally launched.
Correct answer: much-awaited.
▶ Keep practicing — more exercises for you:
Marketing English 1
Marketing English 2
Marketing English 3
Marketing English 4
Marketing English 5
Marketing English 6
Sales English 1
Sales English 2
Marketing English 2
Marketing English 3
Marketing English 4
Marketing English 5
Marketing English 6
Sales English 1
Sales English 2
Want ad-free practice? Check out our Premium Resources below.
Premium resources
ONLINE COURSE
Business English Conversations —
practice real workplace language BUSINESS ENGLISH GLOSSARY key terms explained clearly WORKSHEET COLLECTION printable PDFs for self-study
and classroom use
practice real workplace language BUSINESS ENGLISH GLOSSARY key terms explained clearly WORKSHEET COLLECTION printable PDFs for self-study
and classroom use
Our other sites
Connect & follow
Cookie & privacy policy /
Content policy /
Contact: info (at) businessenglishsite.com
© 2007–2026 BusinessEnglishSite.com (a division of LearnEnglishFeelGood.com). All rights reserved.