Topic: Marketing Vocabulary 9

An exercise to help you learn & pratice some common vocabulary/terms used in marketing. Choose the best response to complete each of the sentences below.

1. We should target the group with the highest ______________.
  potential
  potency
  patent

2. The current economic conditions are creating an even ______________ demand for our products.
  big
  stronger
  harder

3. We often have to ______________ ( = explain) why we charge so much to create and run a marketing campaign.
  talk
  explicate
  justify

4. Your devoted customers = You loyal ______________
  clientele
  subjects
  persons

5. In this case, it would be wiser to concentrate on existing customers instead of trying to ______________ ( = find/get) new ones.
  access
  accord
  acquire

6. This new software will allow you to ______________ ( = get, find out) information about customers.
  reach (for)
  mine (for)
  acknowledge

7. In marketing terms, a "______________" customer is an "average" customer.
  mid-tier
  middle of the road
  middle way

8. We have to take steps to ______________ ( = utilize/exploit) the potential of this powerful new medium.
  harass
  harness
  harp on

9. We ______________ everything in preparation for the presentation.
  checked twice
  double-checked
  double-glanced

10. We planned to increase our marketing budget by 10% this year, but we had to ______________ to 5%.
  revise that up
  revise that on
  revise that down

CHECK ANSWERS

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BUSINESS ENGLISH GLOSSARY
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