Topic: Marketing Vocabulary 7

An exercise to help you learn & pratice some common vocabulary/terms used in marketing. Choose the best response to complete each of the sentences below.

1. We have to develop a better online ______________. We're not getting as many hits as we used to.
  strategy
  status
  stronghold

2. Which audience ______________ are you aiming for? Teenagers?
  segment
  selection
  segue

3. ______________ placement refers to having a brand (Coke, Nike, etc.) appear during a movie, show, etc. Companies usually pay a lot of money to have their products appear this way.
  Stuff
  Object
  Product

4. The ______________ of products into the plot of a movie is critical to many companies' marketing strategy.
  intrusion
  integration
  interest

5. "Brand entertainment" is a fairly new concept that involves marketing a brand within the ______________ of "original" programming. In other words, the advertisements become part of a program.
  contentment
  contextual
  context

6. In some ways, "brand entertainment" is more ________________ ( = less obvious) than traditional advertising, which is why some people see it as being more subversive.
  subtle
  silly
  scalable

7. If something is _____________, it is present everywhere.
  ubiquitous
  uninspired
  unveiled

8. _____________ will be spending billions of dollars on Olympics-related advertising.
  Respondents
  Ads
  Sponsors

9. The goal here is to start new relationships, and to ______________ ( = strengthen) existing ones.
  make stronger
  deepen
  electrify

10. We need to do a better job at ______________ what the brand is about.
  commuting
  communicating
  competing

CHECK ANSWERS

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