Topic: English for Sales and Marketing/Choose the right synonym 5

Choose the correct synonym for each of the bolded words/expressions.

1. web campaigns = _________________ campaigns
  online
  inline
  screen

2. catering to these types of customers = _________________ these types of customers
  providing services for
  unwillingly servicing
  overcharging

3. increased level of interaction = increased level of _________________
  coercion
  competition
  communication

4. online video providers are getting in on the race = online video providers are _________________
  not doing too well
  entering the market
  running

5. the traditional 30-second TV spot = the traditional 30-second TV _________________
  pause
  channel
  commercial

6. to engage the viewer in the online-viewing experience = to __________________ the viewer in the online-viewing experience
  involve
  invest
  invoke

7. these ads are _________________ made for the online channel = these ads are expressly made for the online channel
  specifically
  remotely
  carefully

8. to improve ad relevance = to improve ad _________________
  awareness
  budgets
  pertinence

9. _________________ video technology = personalized video technology
  derogatory
  customized
  modern

10. a brand experience that a customer will remember = a _________________ brand experience
  plausible
  memorable
  forgettable


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